Ready To Shop Wins Accolade At Bookmarks 2019
Congratulations to Associated Media Publishing (AMP) for winning a BRONZE award at the 11th IAB Bookmarks Awards held on the 28th of March 2019. AMP was awarded for Ready to Shop in the Emerging Digital category for Interactive Mixed Media.
Since its launched in 2018, Ready to Shop has brought new innovation to the medium of print magazines for AMP. Consumers are able to use their smartphones and/or tablets to simply scan QR codes that appear in the magazines’ pages. The scannable QR codes redirect readers to the Ready to Shop page of each magazine brand. Products that readers are interested are available for purchase on the Ready to Shop site.
Associated Media Publishing extends its congratulations to their digital team for this esteemed award. The recognition of the Bookmarks is a result of the team’s tireless efforts to keep Ready to Shop user-friendly and seamless consumer experience. Congratulations to the other category winners who share this award with Ready to Shop, it is an honour for AMP to be associated with digital brands of their caliber.
AMP will continue to create new content-to-commerce avenues for its consumers, brand partners and the magazine media it represents. Ready to Shop has proved to be a success and AMP is pleased that the industry has acknowledged its innovation. For all the category winners and to find out more about the Bookmarks, visit www.thebookmarks.co.za
Associated Media Publishing
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