Cosmopolitan SA To Be Field Global Partner For Harvard Business School
COSMOPOLITAN SOUTH AFRICA TO BE FIELD GLOBAL PARTNER FOR HARVARD BUSINESS SCHOOL
COSMOPOLITAN South Africa recently had the opportunity to host a team of students from Harvard Business School in Cape Town for one week as part of a required first-year course at Harvard called the FIELD Global Immersion. COSMOPOLITAN South Africa was one of 157 FIELD Global Partners spanning 13 countries around the world. Together, these Global Partners combined to host more than 930 Harvard Business School students in total.
‘We are thrilled to be working with Harvard Business School to provide students with a real-world learning experience in South Africa,” said COSMOPOLITAN editor Holly Meadows. “Our brief to the students was to design a disruptive digital innovation that helps COSMOPOLITAN further capture the Millennial and Gen Z markets, while staying relevant and generating additional revenue for the brand. Over the past few months we have worked closely with the students via intensive Skype discussions, fieldwork and collaborative focus groups.”
FIELD Global Immersion is a course designed to strengthen and develop students’ global intelligence – their ability to manage and operate effectively across cultures and business contexts. COSMOPOLITAN South Africa executives had been working with the team remotely in the months leading up to their arrival in country. While here, the students pitched their ideas to the leadership team, conducted field research with consumers around South Africa and presented their final recommendations to management. The purpose of this immersive experience is to provide students with the opportunity to do real fieldwork in an unfamiliar context.
Harvard is quick to acknowledge that this important learning experience would not be possible without the Global Partners.
“We are extremely grateful to COSMOPOLITAN South Africa and all the FIELD Global Partner organisations for all they do on behalf of our students,” said Professor Juan Alcacer, the faculty head of FIELD. “The students benefit immeasurably from this experience – and we hope the partner organisations do as well.”
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