COSMOPOLITAN launches first-ever selfie cover
COSMOPOLITAN has launched its first-ever selfie magazine cover – a first for the brand in global history. The edition also marks a collaboration with YouTube, which will see the cover stars and the COSMOPOLITAN editor speaking on a panel at the Google South Africa Women Will International Women’s day event on 8 March.
On the magazine’s March 2019 cover are local influencers Mihlali Ndamase, Nadia Jaftha and Jessica Van Heerden. COSMOPOLITAN editor Holly Meadows said she chose the three influencers because they are the most recognisable female talents on YouTube right now.
‘For this issue, our second annual influencer edition, we decided to focus on YouTube influence,’ Holly says. ‘Collectively, our cover stars have clocked up more than 12-million video views, and their content and followings have attracted endorsement deals from big-name beauty and fashion brands. Individually, they’re building impressive (and lucrative) social media-led businesses.
Speaking about the group-selfie cover shot, Holly said, ‘We actually never planned to shoot a selfie cover, but once we gave our cover stars the shutter release, and allowed them to photograph themselves, their personalities really came alive. When we saw the image, we knew it had to be the cover.’
With 400 hours of content uploaded every single minute and 87% of women visiting the platform daily or weekly, YouTube is fast becoming the global fan destination for female-led content. In the cover feature, COSMOPOLITAN interviews the girls on how they flipped their social-media hobbies into legitimate brands and businesses.
In the March issue, COSMOPOLITAN also features a Power List of 10 top South African YouTubers; MTV presenter and YouTube channel host Kim Jayde Robinson stars in the main fashion editorial; and beauty boys Matte Jacobs, Shane Kayser and Arnando Gericke serve up fierce makeup looks in a new YouTube series for the brand.
Tune in to COSMOPOLITAN’s YouTube channel on 8 March, 12 to 1pm to watch a live stream from the YouTube panel discussion.
Holly Meadows, Associated Media Publishing
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