Associated Media Publishing sees significant growth in first quarter
“Our readers remain loyal, with their level of engagement via digital and social media platforms increasing significantly each month. Understanding our audience and implementing a focused digital strategy early on has helped us retain our circulation figures and develop our position on digital platforms,” commented Julia Raphaely, CEO of Associated Media Publishing.
Noteworthy results in the AMP digital environment include a 58% increase in Facebook followers, to over 380 000, and an 89% increase in Twitter followers resulting in a reach of over 230 000 followers. These results were measured from April 2014 until the end of April 2015.
Raphaely pointed out that one of the important benefits of social media interaction is that it shows how readers are engaging with titles. This has allowed AMP to become more innovative in the creation of its content, boosting loyalty levels and engagement with followers.
ABC results released on Friday, 8 May demonstrate an increase in circulation figures across key AMP titles, a good start to 2015:
- Cosmopolitan remains a strong performer with circulation increasing by 2% Quarter-on-Quarter, with 710% growth in unique users online indicating that the Cosmopolitan reader is highly engaged;
- Marie Claire saw an increase of 4% Quarter-on-Quarter in circulation;
- House & Leisure had a remarkable first quarter, growing its circulation by 39% Quarter-on-Quarter and 1% Year-on-Year; and
- Good Housekeeping increased its circulation by 8% Quarter-on-Quarter, and 1% Year-on-Year to over 56 000 consumers.
As the pressure mounts in the traditional print industry to become even more innovative to retain and attract readers, AMP remains at the top of their game, determined to maximise opportunities.