ASSOCIATED MEDIA PUBLISHING ENDS 2015 WITH A BANG
Following today’s release of the Audit Bureau of Circulations’ (ABC) report for the last quarter of 2015, the Associated Media Publishing results across both print and digital were very encouraging. With paid circulation growth across all Associated Media Publishing titles, they are bucking the print trend and continue to engage their readers.
Associated Media Publishing has delivered another successful set of results, showing growth for the second consecutive period. Noteworthy results in the Associated Media Publishing’s digital environment included a 78% increase in Facebook followers, to over 670k and an 87% increase in Twitter followers resulting in a reach of over 380k followers. These results were measured from December 2014 until the end of December 2015. Unique users and page views across the group have also grown phenomenally well by 115% and 71% respectively.
“These very positive results are further evidence of our continued strength across multiple platforms. The structure of our ever-changing business remains an evolving model and our versatility has proven to be a big differentiator in our business’ success. Our digital platforms have become key in engaging with our audience and implementing a strong digital strategy early on has helped to develop our position in this space. ” commented Julia Raphaely, CEO of Associated Media Publishing.
Raphaely pointed out that the company is excited about the new ABC auditing process, which launched last month, where both print and digital numbers are cumulated. “We have strategised and been working towards this change for years and it is now that the industry, our audience and our advertisers will get a true sense of the power of our AMP brands.”
ABC results released on 18th February demonstrate an increase in circulation figures across key Associated Media Publishing titles, a great end to 2015 and a good start to 2016:
- Marie Claire saw an exceptional increase of 24% in paid circulation QoQ, encouraging as the title also increased its paid circulation by 5% YoY
- Cosmopolitan remains a strong performer with paid circulation increasing by 7% QoQ
- House & Leisure grew its paid circulation by 7% YoY
- Good Housekeeping increased its paid circulation by 11% YoY, and total circulation by 4% YoY
Since Associated Media Publishing’s course of action to focus on a multiple platform approach to media, the group has steadily been growing its audience and providing investing clients and partners with high brand engagement levels and superior content.